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How widespread is the web in South Africa today?

4.8 million South Africans are online browsing websites, 4% of those viewers are already using their cell phones to browse online. South Africans are searching online, they'll either find you or they'll find someone else.

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SA Business spending curve in 2008 moving online.

South African businesses are spending a larger portion of their budget online, this online spending curve was increased by big publishing houses advertising the benefits of bringing business online. Such companies include IOL, Avusa and 24.com to name a few.

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South Africa's PR marketing

In the UK and US up to 56% of business and marketing budgets are spent online, locally in SA however marketers are hesitant in adopting technology and account for less then 20%

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Boom for SA online business predicted.

How is online marketing in the future looking for us?
Top analysts predict a huge boom in SA businesses using the web following the recent telecoms revolution and as infrastructures aiming at benefiting from 2010 get underway.

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Google investing in South Africa.

Google opened office in SA on the 3rd of September 2007 and are currently pushing their free online marketing product "Adwords" locally. In addition to Adwords, google has also launched Mobile search, similar to the yellow pages but using global mapping to find online businesses as the future consumer growth in SA is rapidly moving online.

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Website optimising taking new directions online:

In 2007, 40% of web viewers landed on website home pages, but in 2008 this decreased to only 25%, meaning spice up those website sub-pages on your site as search engines make searching more relevant and targeted for viewers.

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Who to hire?

Foremost is to find an online company who will listen to your business concerns and objectives as their understanding dictates your online results. Check references and ask the company about what website monitoring services they offer so you can manage and measure your site's success. Your website services company should be experienced in and offer website marketing and optimising in the following 3 areas :

• Search Engine optimising [SEO]: This increases your site's traffic generated by terms relevant to your business. This is based on the ability to understand how search engines determine and rate your website's relevance to viewer's searches.
  

• Paid Advertising: Paying search engines for high ranks and advertisement positions on keywords; websites for placing your advert etc.
  

• Website online presence: Viewers find your website from many unusual sources. Increasing your websites' presence places your website link and description on online directories, website listings, link exchange pages etc.

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SA website and internet Boom

SA has had an explosion of online usage in the last 24months. South Africa has 700 000 Facebook users, placing SA in the top 10 countries for Facebook users. South Africans are looking for information, interaction and results as soon as their finger tips can bring it to them. With 4.8 million South Africans online browsing websites, 1.2 million using cell phone internet and mobile companies experiencing remarkable success, like Mxit, which has attracted 7 million SA users since 2005.

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Benefit from South Africa's slow approach to internet marketing

The internet is a level playing ground for businesses. Small companies can portray a hugely professional and large business image and the opposite can be true for large businesses. Choosing the right website service company in South Africa can leap your business way above your competition as the importance of a strong professional internet image is often neglected by established companies

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Your website's expected online growth rate:

Apart from using your website address in print based media, your online presence and popularity will increase based on a number of factors. Large search engines can take up to 3 months to index your website, averaging at 2 weeks. If you choose to invest in online growth, such as search engine optimising expect your success to meet 25% potential in 3 months and 100% base potential in 12months.

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