The word 'Blog' is short for 'web log' or 'weblog'. Blog posts are separate editorials/inserts/entries contained within one/or more weblog authors. People who manage and maintain their web log are referred to as 'bloggers'. Designing a 'weblog', maintaining a blog or adding an article to an existing web log is called “blogging”. Blogs are arranged in sequential order starting with the most recent entries at the top of the main page ending with the oldest entries at the bottom.

Frequent posts on a blog can assist with driving the search engines to your site for Search Engine Optimization purposes. Remember that SEO is a vital aspect to the success of your website.

Ranking and SEO – Search Engine Optimization using your Blog

When you are trying to get rank for top keywords. using blogging can go a long way to aid Search Engine Optimization process. The important thing to remember here is to ensure that your blog is totally separate from your website. If, for example, your website is called GXI.com call your weblog something different such as GXIBLOG.com. It is very important that your business and your blog have different IP addresses as well, so that links can point back to your website and search engines can rate these links as true external inbounds.

You must ensure the credibility of your blogs especially for SEO by writing well constructed content that has genuine appeal to your readers. You are wanting your readers to share your articles by submitting them to various social networking sites thus attracting traffic to your weblog. The search engines track this kind of activity.

Search Engine Optimization - 'SEO' & Marketing using a Blog

When writing blog content with Search Engine Optimization in mind keep blog posts on topic and active as search engines look out for this. Freshness of content is what search engines are seeking and rewarding. Ideally blogs would provide for tiny snippets of information that over time build up to a greater whole. While the main objective of a blog should be to get your message out, don't forget to take a little time for SEO and you should see your efforts payoff in the search engine results pages.

Writing a Blog entry for SEO – 'Search Engine Optimization

1. SEO tips inform us to avoid: bad coding, to use relevant keywords, to be aware of where they are placed in a text and to get inbound links. Taking all these into account a blog is an excellent part of Search Engine Optimization.
2. Coding: In most blogging platforms, top coding standards are maintained with approved templates meeting W3C standards.
3. Relevant Keywords: It is extremely easy writing content based on relevant keywords in a blog. Each blogging platform gives you options to label, categorize and even tag your articles by sub-topics. It is also easy to keep order in a weblog and remain on topic.
4. Writing 'around' relevant keywords: Most blog platforms present the user with a rich text editor to use. This allows for correctly writing your content and inserting your keywords into your introductory paragraphs as well as control the amount of sub keywords within the body content and in your closing paragraph.