Search engine rankings are vital for bringing traffic to your website. A procedure known as Search Engine Optimization or SEO, assists customers with finding their way to your website. Find out how search engines rank websites and utilize simple SEO strategies to increase traffic from qualified customers.

How traffic works for Search Engine Optimization - 'SEO'

Direct Traffic – customers find a website by typing the web address into the browser or click a bookmark or email link. Generally these are customers that know the company or are repeat visitors to the website.

Referrals – by clicking on a link from another website and are then directed to websites

Search Engines – will analyse web page contents and part of the process will then be to create a ranking of websites which correspond with keywords a customer is most likely to use when searching for certain categories or information. Typing Search Engine Optimization or SEO into a search engines search will bring up pages of sites.