Meta Tags and Search Engine Optimization - 'SEO' |
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Whilst the use of meta tags certainly won't send you website to the top of the google ranks they will help improve your standing and are helpful if you use them in conjunction with other strategies. It is important to note that most search engines look at the page content and the title page. Always ensure that your is relevant to the page content. Using meta tags in Search Engine Optimization – 'SEO' A meta tag shows additional information contained in the of an HTML document. It has 3 attributes: 'content, http-equiv, and name'. Content: found in a well created tag and shows the value information in the name/value pair. It contains an accurate description and is enclosed in quotes. Name: You can use any name that you want or that might be useful to you. a) keywords - words to identify what the page is about. b) description - a short description of the page c) author - the author's name and possibly email address d) robots - to allow or disallow indexing by robots e) copyright - the copyright date of the page Http-equiv: This is also a name for the name/value pair and used by the server to include that name/value pair in the MIME document header passed to the Web browser before sending the actual HTML document. Some common http-equiv types are: a)charset - defines the character set used in the page b) expires - when the document will be out of date c refresh - sets the number of seconds to reload the page or reload to a new page Reload the page every 10 seconds: d)Reload to a new page after 10 seconds: The importance of Meta Tags in Search Engine Optimization – 'SEO'When using meta tags as tools for Search Engine Optimization - 'SEO' it is important to concentrate your main focus on your description and keywords.Description tag: Use the description tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links. Use your keywords to create your description. Keywords tag: Keywords assist search engines in categorizing your website. Most search engines have limits as to how many meta keywords can be seen so ensure that when you choose your keywords they adequately portray the information your want potential customers to use.
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