A web designer creates a fantastic website and initially the relationship between the designer and client goes perfectly well. Great, everyone is excited, eagerly awaiting the moment the website goes live!

Some time later the client returns not as happy, there are not enough visitors to the site. The Web designer, in order to give his client more than just a 'pretty website', needs to become familiar and up to date with key analytical elements and decisions that affect Search Engine Optimization – 'SEO'

Two key factors for Search Engine Optimization - 'SEO'

A web designers 'job' does not simply end once the site has been created. In essence there are two major factors to a successful website:
a) Web Design
b) SEO – Search Engine Optimization

A web designer needs to think like a Marketer as well as an artist. What's the design decision here? To be clear and focused about your site's objectives and purposes.

Things to put into place for Search Engine Optimization - 'SEO'

1. Determine the Website's priority purpose.

2. Have your main purpose clearly in mind including your Search Engine Optimization - 'SEO' plan of action.

3. Consider whether it is necessary to create an online brochure, it is not the 'thing' for every site but is quite legitimate for some types of companies especially local business.

4. Provide information of products/services to dealer locations. Some manufacturers don't sell on their sites and rather point people to retailers who have their products.

5. Selling directly over the internet requires some type of ordering system and catalogue.

6. You can earn affiliate commissions through generated links on the website via micro-sites so when a visitor click on one of their links he is referred to an e-commerce site, if there is a sale the affiliate gets a commission.

7. Guides such as FAQ's (frequently asked questions), technical assistance providing various ways customers can contact you.

8. Online orders with real-time credit card authentication can save paying call centre operators and eliminate entry errors. Online brochures and catalogues save tons in paper, printing and distribution costs.