Website Statistics play an extremely vital role in Search Engine Optimization as they provide you with data which you can use to evaluate your website graphically. Google Analytics, Webalizer, AW Stats and Stat Counter are a few examples of programmes used to do this. Measuring 'on' site behavior of visitors and spiders is essential in gauging the effectiveness of your SEO efforts as well as measuring the effectiveness of the design of your website in converting visitors into buyers and clients. If your target market is for the UK , for example, you need to ensure that you visitors are from the UK. For any successful internet marketing campaign, you do need to know who is coming to your website and how they came to be there.

What website statistics are used to help Search Engine Optimization?

Below we will cover some of the most important website statistics to become familiar with which will greatly assist your Search Engine Optimization endeavors.

• Unique visitors: Refers to how many visitors in total have been on your website which indicates that people are finding your site. If these stats begin to drop you need to re look at your Search Engine Optimization approach.

• Bounce rate: Refers to how many visits your website receives and how long they remain on your site. The longer people stay the better for your website and if you find visitors come and go too quickly it is time to re evaluate your SEO.

• Page views: The amount of page views will be greater then the amount of unique visitors because there will be people that discover your site and look around. The more page views you can obtain the better for your website. Paying close attention to your page views for Search Engine Optimization is vital.

A few more website statistics to assist Search Engine Optimization...

For the majority of websites top referrers will be the search engines so you will also want to find other sources to help your Search Engine Optimization rankings and to maintain a continued interest in your website. Search Terms will indicate precisely how visitors find your website in a search engine so consistently checking your search terms and choosing them with SEO in mind is important.

….and finally remember that it is not a given that your visitors will come from your own country, in fact, it may well surprise you to find where your are in fact receiving visitors from. So if you discover that you are getting many visitors from another country, it may be well worth your while to consciously make your content more accessible to those places. Search Engine Optimization and Website statistics definitely work hand in hand.