HTML is the common language used to create websites, a RSS feed is similar to HTML and as with HTML a webmaster uses conventional Search Engine Optimization strategies in creating an RSS feed will discover the RSS feed receives extra exposure.

RSS = Really Simple Syndication or a 'news feed'

Prior to RSS one would keep track of website updates by 'bookmarking' the sites in your browser returning to them manually, frequently to get information on what had been added.

RSS is simply an extremely easy way that is used by literally millions of internet users world wide to keep track of favourite web sites via an RSS reader which updates itself each time a page is accessed.

RSS is fabulous for link building as part of a Search Engine Optimization strategy.

Blog Line and Google Reader are two examples of RSS feeds.

RSS feeds enables web site owners the ability to inform readers when you have something new for them to view and this in turn increases your web site traffic.

Search Engine Optimization steps for RSS feeds

• The title must lure your readers without being misleading in any way. Highlight your keywords.

• Display RSS feeds as content on your website using PHP HTML or ASP for Search Engine Optimization.

• Use keywords in link text to redirect back to your website.

• Subscribe to your own RSS Feed.

• Submit RSS feeds to applicable directories.

• Every feed item must contain a unique URL

• Feed channels that start with A appear at the top of the list, bear this in mind.

RSS, Search Engine Optimization....

As an online marketing strategy RSS feeds will enhance your Search Engine Optimization. A well optimized HTML page increases exposure and in a similar way a RSS feed will improve the overall visibility online of your web site.